Belgium

More than 325 files are available for the Belgian market, 85% for B to C and 15% for B to B. The average rate for a file is 165 euros per thousand (for a thousand addresses). The business to business files are generally less expensive in Belgium than in France. For the consumer files, this trend is less pronounced.
When doing a mail shot to Belgium, you have to break it down into segments according to the 3 Belgian provinces (Flanders, Wallonia and Brussels) and use the right language according to the province.
As direct marketing is a widely used sales tool in this country, there are many file editors. As direct marketing is a widely used sales tool in this country, there are many file editors.

B to C file market

The biggest BtoC file in Belgium is the CONSU-DATA file offered by the WDM Belgium company. It is made up of more than 85 % of the Belgian population, i.e. more than 3.7 million of households and 6.5 million of individuals. It allows the user to make many different selections, particularly according to age, the composition of the household, social class, profession, etc. The basic price per thousand is 122.50 euros, for the hire of addresses. There is a sliding-scale of charges.

3 Suisses, the leading mail order company in Belgium, has more French-speaking (52%) than Flemish-speaking customers. The large catalogue (printed in Flemish and in French), by and large identical to the one distributed in France, is nevertheless adapted to market specifics.

Number of lists: 350
Number of addresses: 1 000 000

B to B file market

930 000 economic entities share the Belgian market: 360 000 commercial companies, 410 000 independents and 160 000 non-profit-making associations and other non-commercial companies.

Number of addresses: 800 000
Number of telephone numbers: 605 000
Number of faxes: 95 000
Number of e-mail addresses: 86 000. .

Main file editors

Golden Pages (Belgian yellow pages)

Company directory

Pages d'Or

Company directory

Datanetwork

B to B : 565 000 and 580 000 contacts, 260 000 mail addresses

B to C

Coface

B to B

B to C

Sopres

B to C

Willy Braillard

B to B

B to C : 300 files divided into 35 categories

Coface Euro db

B to B : more than 800 000 addresses.

ABC

B to B : 30 000 manufacturers

Médiacible

B to C

Infobel

Directory of companies and individuals