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Distribution channels
Distribution channels
Mexico

Distributing a product |
Distance Selling |
Organizing goods transport
Distributing a product
- Evolution of the sector
- The three large commercial zones of the country are: the capital (Federal District) and its suburbs, Guadalajara and Monterrey. There is acute influence of the United States on consumer habits in the big cities. However, it is important to take into account that 20% of the population lives below poverty level and more than 58% in precarious conditions.
- Market shares
- The rise of the middle class in recent years has considerably increased the importance of the large-scale distribution sector provoking a decline on the traditional trade. Supermarkets have taken a great space: Wal Mart de México, Mexican Commercial Controller and Giant Group are the main Mexican groups in terms of large-scale distributors. Organización Soriana and Chedraui are provincial chains.
The concept of mail-order selling and teleshopping is rapidly increasing.
- Organizations in the retail sector
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Ministry of Trade and Industry - Ministry of Economy
Directory of Wholesalers and Retailers in Mexico
Retailing in Mexico - Euromonitor
Types of outlet
- Supermarkets
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Commercial establishments of self-service offering food products, personal care items, clothing, home supplies.
Wal-Mart, Comercial Mexicana, Soriana, Chedraui
- Speciality Stores
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Huge areas where one can find special products: hardware, linens, furniture, home remodeling items, stationary, electronics and toys.
Home Depot, Hermanos Vázquez, Viana, Home Mart, Lumen, Office Depot, Juguetibici, RadioShack,
- Department Stores
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Large stores that sell famous brand names, national and international products: clothing, perfumes, footwear, home supplies, electronics, gourmet foods.
El Palacio de Hierro, Liverpool, Sears.
- Discount Stores
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Self-service stores that offer good quality products at wholesale and retail prices. They require customer membership.
Costco
- Shopping Centers
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Spacious areas, located in busy sections of the cities, which group together stores and service establishments: supermarkets, department stores, banks, beauty and health spas, movie theaters, restaurants and fast food places.
Galerías Insurgentes, Centro Santa Fe, Galerías Metepec, Galerías Tabasco, Plaza Antara Polanco
- Markets and "Tianguis"
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Areas reserved for merchants to offer their goods: personal care and esoteric products, plants and flowers, fresh produce, cooked food and handicrafts. Prices are very reasonable.
"Tianguis" are groups of merchants that install themselves in a particular place one or two days per week and they offer products similar to the ones found in big markets. Their prices can be negotiated.
Mercado de Sonora, Mercado de la Merced. Tianguis de México.
- Corner Stores
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64% of personal shopping supplies can be bought at these small establishments where merchants offer products of daily household use and consumption at reasonable prices and provide personalized attention. They also offer advice to their loyal customers. They sell: food products, dry goods, stationary, flowers, tortillas, hardware, etc.
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Distance selling
- Most popular forms of direct marketing
- Catalog, teleshopping or sales by radio, telemarketing and Internet sales.
- Type of products
- All types of products, especially beauty products, cosmetics and food items.
- Evolution of the sector
- The distance selling sector has become more dynamic and sophisticated.
Electronic commerce has mainly developed in the B2B form (Business to Business). This type of business represents 77.5% of electronic commerce while the B2C form (Business to Customer/Consumer) only represents 22.5%. The sectors that have strongly developed their market through e-commerce are the sectors of finance, retail trade and manufacturing.
- Other direct marketing companies
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Catalog Sales in Mexico
Direct Marketing Mexican Association
Big names in distance selling
| AVON |
Direct sales by catalog or at home. |
Beauty products, make-up, perfumes. |
| Free Market Mexico |
Sales by Internet |
Books, records, electronics, telephone systems, clothing, home supplies, musical instruments, animals, art, antiques, etc. |
| Liverpool online |
Sales in stores and Internet |
Clothing and beauty items, accessories, prestigious brands perfumes, electronics, gourmet foods. |
| Paguito.com |
Internet Sales |
Computers, cameras, hardware |
| Tupperware |
Catalog and home sales |
Kitchen supplies and food preservation containers. |
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Last updates: September 2010
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