Distributing a product

Evolution of the sector

The distribution market in Morocco has developed since the Nineties rapidly; it accounted for 12.9% of the GDP in 2004.
The share of the small traditional brands nevertheless dominates the market. General and special interest mass distribution have developed only recently. Special interest mass distribution seems to have an important potential.

Market shares

Retail distribution, normally independent and specialised are very heterogeneous structures predominated by small family run shops.
Supermarkets and hypermarkets have recently developed in the cities of Casablanca, Rabat, Marrakech and in some other big cities, and they represent currently about 10% of the sales.
These groups market primarily local products (70 to 80% of the products). Morocco has approximately 200 stores with area larger than 300 m² and 17 hypermarkets.
Specialised mass distribution has developed one after another: The furniture and household electric appliances sector followed by the do-it-yourself sector which is currently experiencing a strong growth.

Organizations in the retail sector

Federation of Commerce and Services Federation of the Moroccan chambers of commerce, industry and services.

Types of outlet

Family run small shops

Mainly food products

Local supermarkets

Mainly food products, but also servicing products, etc.
Acima, Hanouty, Label'Vie

Hypermarkets

Diversified
Aswak Assalam, Marjane

Speacialised stores

Furnitures, household electrical appliances, do-it-yourself, clothes
Mr. Bricolage, Bricorama
Kitea
Tangerois
Zara

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Organizing goods transport

Main useful means of transport

Roadways dominate inland transport in Morocco, providing 90% of the mobility of the people and 75% of flows of goods except phosphate, on a 57,500 km long highway network of which 32,100 is paved, in addition to nearly 800 km of highways.
Railways, almost 2000km long, ensures annual transport of more than 30 million tons of goods and 1 million travelers.
Bestowed with a 3,500 km long coastline distributed on the Atlantic and the Mediterranean Ocean, Morocco has 27 harbour cities and 30 ports to which the Tangier Med port will be added, providing a traffic of almost 60 Million tons and transport of 4 million people. Nearly 90% of Moroccan exports expressed in tonnage pass through the seas. Morocco has about fifteen airports, domestic and international annually ensuring transport of 7 million travelers and 51 Million tons of freight.
Link to a specialised information portal.

Ports

Website of Moroccan ports

Airports

National Office of Airports

Sea transport organizations

Merchant Navy Department (DMM) of the Ministry of Equipment and Transports

Air transport organizations

Department of Civil Aviation of the Ministry of Equipment and Transport

Road transport organizations

Department of Roads and Road Traffic of the Ministry of Equipment and Transports

Rail transport organizations

Ministry of Equipment and Transports