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Develop your customers' loyalty
Summary
How can you develop your customers' loyalty?
• What is customer capital?
• Why should you manage your customer capital?
Drawing up your customer file
• First of all, put together your customer file.
• Expand your customer file with essential information.
Using your customer file efficiently
• Give a mark/score to each contact.
• Keep your customer file updated.
Developing a customer loyalty program
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Recognize your best customers so you can "pamper" them.
• Charm your new customers in order to keep them.
• What means can you use to follow up inactive customers?
• How can you develop customer loyalty with La Poste?
Develop customers' loyalty
To develop your company, you must naturally win over continually new customers through prospection. However, never forget that your customers represent wealth of your company.
It's therefore essential to know them well and to keep them by taking advantage of all kind of opportunity to develop customer loyalty.
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